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Responsive email newsletters

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Wide emails often require horizontal scrolling, especially when there’s a large image. This case study by Campaign Monitor explains how emails can be optimized for mobile devices using media queries and offers a couple of useful techniques and snippets to be used right away.

Responsive design techniques

Responsive design continues to get a lot of attention, but considering how different it is from the “traditional” way of designing websites, it can be a bit overwhelming for those designers who have yet to try it.

What is content strategy and why should you care?

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The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows.

Why we should not make separate mobile websites

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There has been a long-running war going on over the mobile Web: it can be summarized with the following question: “Is there a mobile Web?” That is, is the mobile device so fundamentally different that you should make different websites for it, or is there only one Web that we access using a variety of different devices? Acclaimed usability pundit Jakob Nielsen thinks that you should make separate mobile websites. I disagree.

Mobile usability. Developing sites for all devices.

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The reason many “full websites” are unusable on mobile phones is because many full websites are unusable on any device. It’s often said that your expenditure rises as your income does, and that the amount of clutter you own expands to fill your house however many times you move to a bigger one. In the same way, website owners have long proved incontinent in keeping desktop websites focussed, simply because they have so much room. This is perfectly illustrated by the xkcd comic.

Honesty is the enemy of traditional marketing

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Honesty is the enemy of traditional marketing. It’s sad but true. It’s not because honesty isn’t possible in marketing, but that if companies were completely honest about their products and services—about how they’re made, what they do, their flaws, their shelf life, etc.—fewer people would buy them.

Tune your site instead of redesigning it all the time

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Companies often flush away millions upon millions on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.

Destroy the Web 2.0 look: Web design trends 2012

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Have witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the most hardened gloss-enthusiasts. However, design and aesthetics work in mysterious ways, and no sooner does one Web design trend leave us before another appears.

The art of content marketing - Prepare!

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A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.

Ways to use the elements of navigation

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When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what’s new on Smashing Magazine, or had the explicit goal of finding information about “Navigation Design”.

How to design engaging and enjoyable reading experiences

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Finally, some good news from the media industry: digital subscriptions are growing. We’re seeing positive reports from newspapers such as the New York Times and magazine publishers such as Conde Nast: announcements about increases in their digital content sales and paywall members.

Manage Events Like A Pro With WordPress

If you’ve ever tried working with, coding for or just thinking about anything to do with events, you know they are a total nightmare in every possible way. Repeating events, schedules, multiple days, multiple tracks, multiple prices, multiple speakers, multiple organizations, multiple payment options — the list goes on on for quite some time.

How Inbound Marketing Works? The Process

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Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.

Why writing Project Proposals is a bad idea?

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After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done business with this organization before, the project was a no-go. My days of effort were wasted. Not entirely, though, because the pain of that loss was enough to drive me to decide that it wouldn’t happen again.

7 points how to build responsive website

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While it may be exciting to work at a quickly expanding ecommerce company such as Lot18, our fervour was tempered a few months ago when the development team was faced with a choice: keep building on top of the site’s engine, which was never intended to be used for more than a few months after launch; or build an entire new platform from the ground up, one that could last us for years. We opted for the latter, cramming a year’s worth of work into three and a half months.

Ideas how to create fluid content and design

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When editing critical papers during my undergrad, I was constantly mindful of backing up every claim I made in writing. Describing a protagonist as “yearning for a return to childhood” wasn’t enough to convince a professor unless I could refer to a passage where this was suggested.

What Bach has to do with modern Web challenges

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As technology evolves, so does the art and craft of Web design. New technology creates new challenges, which require new solutions. Often we’re working in uncharted territory, where the solutions demanded really are new. Other times, we’re faced with problems of a more universal nature, problems that have a history.

How to deliver exceptional client service?

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Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website that works wonderfully across browsers and devices. The e-commerce features of the new website help the client significantly increase their online sales, and the entire project is delivered on time and on budget. Now, is this “exceptional” client service? I don’t think it is.

Why wait for the opportunity? create your own!

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As many people who work in a creative field like design and development may already know, sometimes our clients just do not understand what it is that we are trying to achieve. The boundaries that we are seeking to push are not ones they approve of for their project, so our creative ideas get backburnered until we can find an appropriate project as well as an agreeable client where you can flex these creative muscles freely. In fact, the standard business processes, especially the ones we allow ourselves to be strapped into, tend to work against us in this aspect.

How to design User Interfaces for Business Web Applications

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Business Web application design is too often neglected. I see a lot of applications that don't meet the needs of either businesses or users and thus contribute to a loss of profit and poor user experience. It even happens that designers are not involved in the process of creating applications at all, putting all of the responsibility on the shoulders of developers.

10 UI design patterns you should be paying attention to

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In short, design patterns are solutions to recurring problems. By extension, UI design patterns are solutions to common user interface problems. This article goes over 10 interesting UI design patterns that you can use in your own projects. In fact, you may already be using them now without knowing it.

7 reasons no one shares your blog

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Ever write a blog post, hit publish, and feel like all you hear are crickets? If your content isn't remarkable, it's not shareable. Search is social. So whether or not your content gets shared makes a huge difference in your blog's traffic and lead generation.

Facts how important is business blogging

You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best practices to your website. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging.

5 steps to determine optimal e-mail frequency

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. How do you know what email sending frequency is the right frequency for your subscriber list?

Only metrics you need to optimise your website performance

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers.

How job seekers can use today's digital market

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The 2011 job market is ending on a positive note. With unemployment shrinking to a mere 8.6% — its lowest level since May 2008 — and a steadily growing economy, businesses are planning on hiring and recruiting even more as their confidence in customer demand builds.

Facebook Timeline is your digital resume

For those of you who don’t know (have you been living under a rock?), Facebook is slowly debuting the Timeline to its 800+ million users. Currently, this update is available for those who opt in, but it’s rolling out to replace the Facebook profile we’ve all come to know, love, and obsessively study.

How to promote your website content

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OK, you've got a great new site and planned out a fail-proof content strategy. You're going to be posting all sorts of interesting and insightful blog posts and newsletters, and everyone is going to come to read it. Then they are going to hire you to do work. Right? If you build it they will come. Isn't that the way it works?

11 facts about marketing for freelancers

When most designers consider making the move to freelance work they typically consider things like their specific skills and the potential freedom and flexibility that comes with freelancing. While those things are important it’s also…

Feedback is key to keeping clients happy

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Hardly anyone likes asking for comments on their work, but the process is critical to career development and good results. Designers are incredibly egotistical. They’re pretty sure we have all the answers, the best skills and the keenest eye. That’s good for pushing things forward, but it shouldn’t get in the way of creating the best solutions, and good solutions require feedback. As creatives, they don’t know everything, even if it’s sometimes their job to work as though they do. Criticism is key to improving craft and keeping clients happy and invested.

6 best practices for modern SEO

Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see. If you rely heavily on search engines for pageviews and sales, as many businesses do, Google search results will drastically affect how your customers find you. If your business needs to be seen and clicked, take into account the following six search engine tips.

What you need to know about Google+ brand pages

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Google and Facebook are pursuing different strategies. Expect their brand pages to be different too.

How freelancers design their prices?

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All freelance designers and developers eventually have to face these ultimate questions; “How much should I charge for my services? Should I charge by the hour, or by the project?“ And then, once that question is answered, of course, the question becomes, “How can I charge more?“

What is the best Content Management System (CMS)?

There are dozens of great CMSs out there. Regardless of what type of site you’re building, there’s probably one perfectly-suited to it. The problem is that most designers and developers don’t want to spend time learning a bunch of different CMSs. They want to learn one, or maybe two, and use those for all of their sites. That means they need something that’s both flexible and powerful.

Creating a working Website with a team can be a challenge

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What separates the high-end web design shop from the do-it-all freelancer? It’s the well-rounded quality of every piece in their portfolio. From wireframes to PSDs to code, copywriting, and strategy: Every role is executed by a specialist in that particular craft.

Strategy or creativity: what do people really want?

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Having something organized and planned out works for some people. It’s what the experts tell us to do. I hate surprises so I liked the idea of having something to look forward to rather than feeling like I was taking a walk in the dark. Besides, it’s a lot easier to tell people you’re working on your web design business than it is to tell them you have no clue what you’re doing, but you hope it works.

Content future of Google+

Google+ platform is not about competing with facebook, but it will revolutionize how people and brands share content.

Google+ epic success or epic failure

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Google+ is headed for 20 million members by this weekend, and, depending on who you talk to, it's either an epic success or an epic failure. But I think many of my esteemed colleagues are looking at Google+ from the wrong point of view.

50 social media stats

Seventy-seven percent report that they use social media to share their love of a show; 65% use it as a platform to help save their favorite shows; and 35% use it to try to introduce new shows to their friends.

How to properly use Twitter for marketing & PR

Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

How to integrate Search Engine and Email Marketing

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In the world of inbound marketing, integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. This is especially true with an unlikely power couple, search engine optimization and email marketing.

How to be sure that your business blog is not boring?

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It seems that in the last few years, businesses have finally wizened up some. They’ve realized that simply having a website is just not enough. To truly increase their presence (especially their search presence) on the web, they have to create and deliver content. The best way of doing this is by creating and maintaining a blog.

How to protect the reputation of your small business Online

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By now, most small business owners understand the important role the Internet can play in helping to raise and drive interest and demand for their products and services. With all the innovative online technologies out there, it’s easy to feel tempted to rush into things. Please, for the love of your business, slow down.

Main reasons your website is losing sales

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Using its Exit Feedback technology, QuBit collected more than 18,000 comments about a range of UK retail websites and analyzed the data to discover the major issues that these sites face.

What is Virtual Agency and how to become one?

Across the world, but particularly within the web design industry, the distributed agency model has gained widespread popularity. Centered on the idea of working remotely, more businesses are adopting the distributed agency model as a practical and beneficial alternative to keeping an in-house staff.

New Social Media features for marketers to be aware of

This past week, Facebook launched a subscribe button, which allows you to choose on a user by user basis "whether you'd like to see all updates, most updates, or just important updates from another user." It also allows you to open up your profile to subscribers who are not your friends on Facebook.

Science of the e-mail signature

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Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to get right, but they affect the tone of every email you write.

Facebook page ideas you should try

Facebook offers a great opportunity to engage your prospects with its business pages.facebook From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you constantly need to offer something valuable and new.

Guaranteed ways to annoy your Email recipients

Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business.

Good communication is the engine of success

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In a highly competitive business environment, good communication is the engine of success. With social media so ubiquitous, much can be achieved… and overlooked. When sharing interests and experiences online is so easy, people put less effort into maintaining their relationships, thus shortening the average life of an interpersonal connection.

Copywriting tips for search engine optimisation

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The biggest copywriting mistakes you can make and how to avoid them. How to write for both search engines and humans. Tips on writing killer SEO-friendly headlines. Where to find inspiration for blog posts.Why list posts will always work. Why keeping a swipe file can be crucial.

What is Green Web?

Last month the first International Conference on Green Computing took place. The conference agenda included a broad range of topics but, in essence, was eagerly addressing issues surrounding the carbon footprint of computing and how computers can contribute to the well being of our world. So what better time to raise a few questions about green web design. What is our role in contributing to a greener computing world?

80% of social media users prefer Facebook for connecting with brands

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When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As part of your targeting tactics, you should look beyond where your audience can hear from you and think more about how they prefer to interact with you. As an example, the majority of your target market may be on Twitter, but they may actually prefer to interact with you through Facebook. And if you know how your audience wants to communicate, you’ll be more successful engaging them in a two-way conversation.

Ways to keep Facebook fans from unliking your page

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Your Facebook fan base is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page in order to continually expand your reach. At the very least, you should be looking to retain the fans you already have. But they already “Liked” your page, so you shouldn’t have to do much to keep them, right? Well, as it turns out, not only is this not true, but it’s actually a very dangerous assumption to make.

History of blogging

Practically everyone reads blogs now, whether they’re “official” news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment, just about anyone you ask has at least one favorite blog.

What will get you started?

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Your idea. Your dream. No one will do it for you. Even if you have to work at something non-creative — use the money to live, but make your dream the priority. Crappy job gets in the way of your dream? Find another crappy job! They’re everywhere and except for the slaughterhouse idea, they won’t drain your creativity. Have the idea? Now set your plan.

Take the initiative!

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Writing a blog is an initiative. Authors have to come up with the idea, research it for presentation, get the approval and then write it and submit it. It’s initiative. As with what you may perceive as easy to pitch an article, most initiatives are simple!

Ways to optimize your website for local search

Leveraging local SEO can be a great way to get your business found by local searchers. And if you're a brick and mortar business, having a great local SEO presence can also afford you some additional foot traffic from people who are searching for you on the go. In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. Standard SEO practices apply here.

Tips for successful paid search campaigns on a budget

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All too often, businesses start advertising using paid search with the intention of growing sales, only to be distracted by flashy things like impressions and clicks. Although their campaigns may be sucking wind from a conversion standpoint, they find it difficult to pull back from the program because they don’t want to see the flashy metrics disappear. In many ways, paid search can be like playing with fire. It might seem like fun, but if it’s not done in a controlled environment, you can do a lot more harm than good.

SEO Twitter tips to rank better in search

Even though Google recently ended it’s Realtime Search deal with Twitter, which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.

Advertising as we know it is dead

As an undergraduate of my university’s advertising program, every year, I’d have some sort of Super Bowl function that was centered around watching the commercials. After all, as an ad student, this was kind of a big deal and would be absolutely relevant to the next week of classes.

Ways to use data in content creation

Running out of ideas for your blog? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Rather, you should think about how to responsibly frame the data in a way that will advance your narrative. U.S. Statistician and Sculptor Edward Tufte once called this "escaping the flatland."

How simple web design helps your business

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Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.

With content management system (CMS) comes responsibility

One of the biggest advantages of using a content management system (CMS) is that it allows developers to empower site owners with unprecedented control of their website.

Services to convert websites for Mobile devices

The rise of the mobile is undeniable. Many even say that the future of the web lies on mobile devices. Gone were the days when people can only access the internet at home or in their office, but now some of them even throw away the heavy PC and adopted the mobile devices for web surfing experience.

The truth about Social Media

A common fear about social media, for people in companies large or small, is exposure. One of the first things these people say is “What if we expose ourselves…what if someone says something inflammatory and it spreads everywhere?…it will sink our business.”

How to build a Mobile Website

Over the past few years, mobile web usage has considerably increased to the point that web developers and designers can no longer afford to ignore it. In wealthy countries, the shift is being fueled by faster mobile broadband connections and cheaper data service. However, a large increase has also been seen in developing nations where people have skipped over buying PCs and gone straight to mobile.

How to create engaged and passionate users

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When design teams focus on the Usage Lifecycle, they take an approach similar to what a great salesperson would do. When a salesperson approaches a customer, they first find out where the person is in the sales process and what their ultimate goal is. When you think about your application as something someone is using or purchasing, it’s very similar to a sales cycle.

The Process is not the Point

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The Process, which gets most of the attention, is the series of steps we go through to do the work. We obsess over the process…should we do wireframes, mockups, prototypes, or code right in HTML? What deliverables do we need to get buy-in? When do we do testing? What kind of testing do we do? Should we do user testing early? Late? When is the best time to get feedback?

Start designing emotions

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Despite the somewhat provocative title, you shouldn't really stop designing aesthetics. Gradients and colors and contrast are all good, but there's a more important side to web design that many people overlook most of the time: Designing emotions.

Log-In Forms created with new approach

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For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong: we forget our password, our user name, the email address we signed up with, how we signed up, or even if we ever signed up at all.

Lessons and examples of how to create a Viral Launch Page

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Google+, Hipster, Connect.me and Instagram! They all hit a gazillion users in no time at all — and you can even read all about it in everyday media today. This is every product creator’s dream. Ok, granted, Google already had their users well before the launch of its social extension. But how did the other ones succeed in building such a strong fellowship in a few months (or even days)?

User experience of long term relationships

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User experience designers are great at making software friendly and usable for new customers. We design clean, clear sign-up forms, smooth on-boarding experiences, and even helpful blank slates once users are inside the app. Once customers have used the software for some time and have integrated it in their workflow, their relationship with the software becomes more complex. UX designers have no stencils for designing “how the customer feels about the software after six months.” This matters because the software-as-a-service (SaaS) model depends on loyalty, on the idea that customers won’t flinch when they see your monthly charge.

Developing a user experience practice of practicing

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How could UX professionals practice? How would we constantly hone our skills? We studied what these other professionals did to learn what we might borrow from their practice of practicing.

Useful usability tips for web

Simply put, usability is making your website easy for your visitors to find the information they need when they need it. A common misconception about usability amongst web companies is that usability is expensive.

How changing a button increased a site's annual revenues by $300 million

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It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.

Creative QR code business cards

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There is a lot of buzz around QR codes at the moment, so we thought we would take a look at some of the most creative and stunning QR code business cards on the web.

Reasons why e-mail (marketing) is still important

Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional Web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.

Optimizing Error Pages

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In this article, we’ll review a few techniques that will help Web designers and UI professionals improve their error pages in order to engage visitors and improve the experience. As C.S. Lewis said, “Failures are finger posts on the road to achievement.” Website designers should take this to heart.

Breaking the common rules of User Experience

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If you’re creating a sign-up form, you could do worse than to follow all of these guidelines. On the other hand, you could do a lot better.

Do FAQs improve usability?

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Do they really work, or are they just a snake oil remedy for poor content? What does it mean when I can’t find my question in the FAQ? What do I do when the FAQ fails?. I understand that the FAQ has become de rigueur for websites, and I get that users expect them as a conventional content type. I even acknowledge that the FAQ has a venerable history. I don’t find them helpful, however: no one ever seems to ask my questions.

How to work on your website content

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In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Content may need to have other qualities to work within a particular project, but this list is limited to qualities shared across all sorts of content.

Communicate from human to human

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It’s not new to say that we now live in an age in which survival in business depends on your ability to communicate effectively through the internet.

How To Design A Memorable Website?

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One of the main goals of having a website, whether it be a portfolio website or a business website, is to declare your presence on the Web. There are thousands upon thousands of websites out there; it’s pretty well established that you are competing for your audience’s interest and attention. To this end, it’s important to make those few seconds count when making a first impression.

4 simple ways how designers should protect themselves

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People who don’t understand the true value of graphic designers will try to take advantage of them, especially if they’re newbies. Others will try to calculate the time and effort involved in designing and then assume you’ll meet their expectations, however unrealistic. This can wear on you both financially and mentally, so you have to find ways to protect yourself. Here are four ways to keep your work and your clients in check.

Mobile apps vs. the web

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Pull the iPhone out of your pocket and look at the home screen. Likely, you’re seeing some well known brands on the web: Facebook, Flickr, and Google to name just a few. You’ll also see companies like Amazon, Target, and Walmart which sell a lot of products via the web.

HTML5 compatibility

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I’m going to make a bold prediction. Long after you and I are gone, HTML will still be around. Not just in billions of archived pages from our era, but as a living, breathing entity. Too much effort, energy, and investment has gone into developing the web’s tools, protocols, and platforms for it to be abandoned lightly, if indeed at all.

Javascript's vital role

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Whether or not a project can accommodate new HTML5 and CSS3 features, we still turn to JavaScript to provide users with rich and meaningful experiences, including inline form validation, error handling and live page formatting. The key difference between JavaScript and traditional HTML and CSS is that the former is a programming language. Thus, JavaScript is capable of powerful results and tricky logic but is less friendly to sloppy coding and human error. This latter characteristic leads me to my main advice about using JavaScript on your new website.

Slim and sexy style sheets

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When it comes to conservative code, CSS files usually get the short end of the stick. Grabbing all of the presentation and layout information from the HTML and dumping it in the CSS has finally become a standard process for most designers. (If it isn’t yet, make it yours.) While this is the exact purpose of a style sheet, there are plenty of methods by which a designer can make sure that the CSS that loads for every page is, like the HTML, as clean and concise as possible.

SEO simpler than ever

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Today I want to share an incredibly simple yet massively powerful process for building search-optimized, "great content." There's no fancy tricks and nothing proprietary about the approach, but it is rare indeed to find an organization that follows these steps and hence, it's a way to potentially differentiate and build a competitive advantage.

Google+ features and SEO

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Last night I got my first look at Google+, I spent just over three hours diving in and playing with all the features they have to offer. For those of you who already have access, please share your thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for SEO.

Difference between journalism and blogging

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CNN.com delivers journalism. Your cousin’s homemade Twilight fan fiction site, on the other hand, is a blog. However, somewhere in between lies a hotly debated grey area. So can blogs be journalism? According to NYU journalism professor "Jay Rosen on Twitter" Jay Rosen, “They can be, sometimes.” How can you tell the difference? Depends on who you ask.

Resources to help you make the most of CSS in Email

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With funky CSS support and coding practices from circa 1994, designing HTML emails might seem like rocket science. Thankfully, quite a bit of solid documentation exists on effective HTML email design, so below is my recommended reading list if you want to take your newsletters to the next level.

Get strategic

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Content strategy is planning for every aspect of content to get results. That goes far beyond writing the copy. When getting strategic about content, focus on three key areas: analysis, editorial and architecture. While explaining content strategy in detail literally requires a book (or two or three), I’d like to share with you a concise introduction to each area in this article.

How to design attraction

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Love is often likened to fire. In the early stages of a relationship, things start heating up. As the love grows stronger, the flames grow higher. When a relationship falls apart, we say that the fire has gone out. Whether someone lights or douses your fire has to do with the two core aspects of their being: how they appear on the outside and who they are on the inside. That is, a person’s appeal is based on two things: looks and personality. Let’s take a closer look at each of these aspects of appeal and examine how they influence people into relationships with brands and products.

Beware Of False Solutions

Just because someone articulates a problem well does not mean someone knows the solution. That’s when we’re susceptible to a false solution. In my many years of experience, I’ve found these two fake solutions to be very common, very distracting — and very disappointing.

Lessons from mobile web design

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Mobile development is all the rage, and the interactive industry is in great turmoil as countless tablets and smartphones come to market.

Mobile app development gets most of the attention, while the mobile web somewhat quietly creeps along. But the mobile web is making progress every day as more and more developers launch mobile-optimized interfaces.

Things done by video

Creating detailed and actionable client reports has become a vitally important skill for any agency SEO to hone. Often we'll spend 20-30 hours composing a veritable treat of a read for our clients, a hand crafted sluice for a torrent of brilliant ideas, delegations, and requests that will certainly lead to a better performance in the SERPs once put into practice...

What’s next for HTML Email designers?

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So, while CSS-unfriendly desktop clients and Web email clients like Gmail will always be here to rain on our parade, the good news is that the rise of mobile email has meant that we may soon be at liberty to create more Web-like email experiences. It has also meant that optimizing your newsletters for handheld and touch displays has gone from being a “nice thing to have” to a given. This doesn’t just affect email newsletters at the code level, but it also changes the way we display design elements. For example, in the following two mobile designs, which do you think is the more effective call-to-action (CTA) button?

SEO copywriting tips for link building

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Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?

The CSS support in Email today

When I mentioned that a lot of CSS properties out there work fine in many email clients, I wasn’t trying to be vague. Thankfully, the research into what works and what doesn’t has already been done. You need only skim this guide to CSS support in email clients to see what properties are within and off limits. Or just know that most of your CSS rendering troubles will come from Outlook 2010, Lotus Notes and Gmail, due to their refusal to do anything useful with CSS style sheets.

One thought abouth how to motivate yourself

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I write at least one post a week. Does that take discipline? Sure. But when I break it down, the hardest part — the part for which I need the discipline — is sitting down to write. I’ll find all sorts of things to distract me from starting. But if I can get myself to start a post, I don’t need much discipline to finish it.

Lessons Mark Zuckerberg taught us about business

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You don’t get to 600 million friends without doing something spectacular. Mark Zuckerberg knows this more than anyone. But I wonder: do we have any hope of achieving similar success?

Mobile ready CSS in HTML Email

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HTML email has a reputation for being a particularly tough design medium. So tough, in fact, that many designers regard coding and testing even the simplest email design to be almost as bad as fixing display quirks in Internet Explorer 6, and only slightly better than a tooth extraction. So, it’s with much courage that I tell you today about using CSS in email newsletters: what works, where it’s going and what you should do next.

How to identify good clients

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Peter Drucker is one of the most influential business writers of the last century. His ideas have shaped the ways we conduct business today. One of Drucker’s main ideas was the notion that without a customer, there is no business. Furthermore, customer satisfaction is the key to the success of any business, or in his words: “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”

Guidelines for good web form design

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A number of techniques and elements can be used in Web forms to turn them from abject failures into successful conversion points. In this article, we’ll present some interesting examples and useful guidelines for Web form design.

Is Facebook temporary?

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Appearances can be deceiving. In fact, as I read the situation, we are witnessing the beginning of the end of Facebook. These aren’t the symptoms of a company that is winning, but one that is cashing out.

Caotica helps to identify vision and goals

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Caotica's strategy process helps to identify an organisation's vision and goals, evolving a clear roadmap to deliver against its overall business objectives. This roadmap can work across various digital channels including web, mobile, social, eCommerce and SEO through a single, consistent focus on user centric design.

Death to the QR code

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Over the past few years, "QR codes" -- those square, mobile barcodes -- have started to show up in some U.S. advertising. hile QR codes are cute and novel, and may be big in Japan, they're not the future of advertising here. So it's time to drop them.

How to avoid redesign failure

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The following guide should keep you on the right path for creating a revamped and re-imagined site that keeps your users happy. And if you’ve already found yourself in the midst of a failed redesign, we’ve got help for you, too.

Usability testing. How to?

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Many designers come to me for usability testing consulting services. One of the reasons they reach out is because they assume usability testing must be a complex, scientific process. As a result, they’d prefer to have an outside company conduct their usability tests.

Stop obsessing over HTML5 and CSS3

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As web designers, we all seem obsessed by HTML5 and CSS3 at the moment. Endless posts, tutorials and discussion about them dominate the blogosphere. But how much are we learning that can be applied today?

Writing for the web

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The fact that people scan when on the Web has little to do with length of text. The act of scanning, or glancing through and quickly examining headlines, subheadlines and other emphasized text, is not a substitute for reading: it’s merely the first step of reading. People scan quickly to find the good stuff…it’s the most efficient way to find it.

Typography as the web's greatest media format

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Typography is defined as the style, arrangement, or appearance of typeset matter. A look around your surroundings will reveal how much typography has influenced the world. But does it matter, particularly with the likes of YouTube, Flickr, and other forms of media growing so rapidly?

Designing websites for kids

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Designing websites and related media for kids presents plenty of opportunities for Web designers. Openings are available at many businesses and schools, as well as through parents and kids themselves, giving designers many ways to find work on electronic and print projects that appeal to kids. The types of work range from interface designs for video games to websites for birthday parties.

Caotica

Caotica is internet marketing and communication providing firm, responsible for design, web development, internet marketing and communication strategies to deliver effective, creative and user-friendly solutions across a wide range of world wide web.

Development

A well-developed backend is the foundation for any good dynamic website, and keeping that in mind throughout the entire web development process is important. At Caotica, we bring rock-solid coding expertise right alongside our design savy.

Usability

Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Strategy

You have an amazing website; we make sure your potential clients can see it. We take an aggressive monitored approach to internet marketing that is sure to deliver results.

Design

Websites are essential to modern business. Well designed web sites do better. Aligning yourself with an agency that stays on the cutting edge of web design can assure you have a competitive advantage in todayʼs fast-paced marketplace.

Vaala Keskus

Center "Vaala" is a shopping center in middle-size town in Estonia. It operates number of shops for various brands and is the biggest shopping center in the area.

TRANSOCEAN

TRANSOCEAN is a logistics agency with offices in Estonia, Latvia, Lithuania and Belarus. Transocean provides a competitive and reliable service, transporting your goods where you need it to be. TRANSOCEAN is an official representative of the following international shipping lines: ACL/Grimaldi Group, NYK Line (Nippon Yusen Kaisha), NYK Ro-Ro, DFDS Seaways.

Raamatumois

Raamatumõis (in translation: 'The Book Mansion') was really exciting and educating project for Caotica. The whole idea started as a non-profitable movement to gather old books found in an old mansion and ended up as an online book store, selling hundreds of unique books. Customer requested simple web site that even elderly people could use and easily navigate on site. Still, everything had to transform into the same style which the mansion was built. We are talking about building's architecture, faccade, interior design etc.

Law Firm SORAINEN

SORAINEN is a leading regional business law firm with fully integrated offices in Estonia, Latvia, Lithuania and Belarus. Since its establishment in 1995, SORAINEN has been advising international and local organisations on all business law and tax issues involving the Baltic States and Belarus.

Hansa Ilutulestikud

Hansa Fireworks is selling pyrotechnic products and organising fireworks events. Hansa Fireworks is one of the leading fireworks provider in region. The company has been engaged with fireworks for over a decade.

Freight Forwarding Network

A strong forwarders network is crucial to serve our customers in the best way. A forwarders network should have one single goal: to serve it's members. All efforts, all financials, all business that is done should all be to the benefit of the members of the network. This is the ambition of FFNetwork.

Estonian Ports Association

Estonian Ports Association gathers all active commercial ports in Estonia. Besides those, there are also smaller ports like Lehtma, Mõntu and Loksa ports, which definitely give their contribution to encourage and develope Estonian ports enterprise. Smaller ports also participate in all ports related discussions and proceedings.

Castovanni

Castovanni offers collection service specializing in doubtful individual claims. We are capable of handling large-scale debt portfolios, preserving high quality and efficient results. Castovanni is a domestic company that has been involved with handling debt claims from 2006. During the early years we dealt mainly with B2B debts and commercial credit management; since 2009 we are specializing in doubtful individual claims.

PAF

Paf is an innovative, leading house of knowledge in gaming. Paf gaming services has changed a lot from being long operated only within partnerships. Paf has now two equally important strategies. Paf has international gaming rules and a mathematic pay-off percentage up to 98 percent.